PCCI Lipa City logo
Hosted by Philippine Chamber of Commerce & Industry — Lipa City
35th South Luzon Area Business Conference

SOLABC

The Thirty-Fifth Edition · PCCI South Luzon
SOUTH LUZON ASCENDING — Taking Flight through LIPA-D
LeadershipInnovationPartnershipsAcceleratedDevelopment
June 25–26, 2026
Aquamarine Recreational Center, Lipa City
500+ Business Leaders Expected
Create Your Account View the 2-Day Agenda
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The Event

Thirty-Five Years of South Luzon Rising

The region's longest-running gathering of chambers, enterprises, investors, and policy leaders — now landing in the coffee capital of the Philippines.

Official SOLABC 2026 banner
Why SOLABC 2026 Matters

Taking Flight through LIPA-D

The South Luzon Area Business Conference (SOLABC) is the flagship convergence of the Philippine Chamber of Commerce and Industry's South Luzon area — uniting local chambers, MSMEs, corporations, LGUs, and the academe across CALABARZON and MIMAROPA.

For its 35th edition, PCCI Lipa City takes the host chamber's seat with a theme built on a beautiful double meaning: lipad — the Filipino word for flight — and LIPA-D: Leadership, Innovation, and Partnerships for Accelerated Development.

Two days of plenaries, business matching, policy dialogues, and Batangueño fellowship — designed to send every delegate home with deals signed, partners gained, and a region lifted.

35thEdition
2Power Days
9Provinces
The Four Pillars

The LIPA-D Framework

L·I

Leadership & Innovation

Chamber presidents, CEOs, and innovators on leading enterprises through AI, digitalization, and the next industrial wave.

P

Partnerships

Structured business matching, chamber-to-chamber alliances, and public-private partnerships across nine provinces.

A

Accelerated

Fast-tracking MSME growth through access to finance, ease of doing business, and regional supply-chain integration.

D

Development

Infrastructure, tourism, agribusiness, and sustainability agendas that lift the whole South Luzon corridor.

PCCI Lipa City seal
Host Chamber

Philippine Chamber of Commerce and Industry — Lipa City

The Voice of Business in the coffee capital of the Philippines. PCCI Lipa City champions Batangueño enterprise — from kapeng barako growers and agri-processors to manufacturers, retailers, and the new digital economy — and proudly welcomes the South Luzon business community home to Lipa for SOLABC's 35th flight.

Programme

Two Days. One Ascent.

From the opening kalatong beat to the closing torch-passing — every hour engineered for connection and deal flow. (Indicative programme; final running order to be announced by the host chamber.)

7:00 AM

Registration & Barako Welcome

Delegate check-in with a brewed kapeng barako reception and the SOLABC business-matching wall opening.

Networking
9:00 AM

Opening Ceremonies & Parade of Chambers

Ecumenical invocation, parade of South Luzon chamber banners, and welcome remarks from PCCI Lipa City and the City Government of Lipa.

Main Stage
10:00 AM

Keynote — South Luzon Ascending

The regional growth agenda: infrastructure corridors, investment priorities, and the South Luzon flight plan to 2030.

Keynote
11:00 AM

Plenary 1 — Leadership in the Age of AI

How South Luzon enterprises can lead with artificial intelligence, automation, and digital-first operations.

Plenary
12:00 NN

Batangueño Business Lunch

Lomi, goto, and tapang taal — a heritage lunch hosted with Lipa's culinary community, with tabletop networking.

Fellowship
1:30 PM

Plenary 2 — Innovation & the MSME Digital Shift

E-commerce, fintech, and digital payments for region-based MSMEs; case studies from CALABARZON growth enterprises.

Plenary
3:00 PM

Business Matching & Trade Exhibit Tour

Curated one-on-one matching sessions across agribusiness, tourism, manufacturing, and services — plus the SOLABC exhibitor walk.

Deal Flow
5:00 PM

Chamber Presidents' Roundtable

Closed-door dialogue of South Luzon chamber leaders on the unified policy resolutions for national endorsement.

By Invitation
7:00 PM

Sublian Fellowship Night

A Batangueño cultural evening — subli performances, kalatong rhythms, awarding of host honors, and the grand fellowship dinner.

Gala
8:00 AM

Morning Brew & Exhibit Hall Reopens

Second-day networking over barako and Lipa delicacies; final business-matching slots open.

Networking
9:00 AM

Plenary 3 — Partnerships that Build Regions

PPP models, chamber-LGU alliances, and academe-industry pipelines that move South Luzon projects from paper to groundbreaking.

Plenary
10:30 AM

Plenary 4 — Agribusiness, Tourism & the Green Economy

From coffee and aquaculture to eco-tourism circuits: monetizing South Luzon's natural advantages, sustainably.

Plenary
12:00 NN

Investors' Lunch

Hosted lunch pairing project proponents with financiers, developers, and franchise investors.

Deal Flow
1:30 PM

Reading of the SOLABC 2026 Resolutions

The unified South Luzon business agenda — formal adoption of policy resolutions for elevation to PCCI national and government partners.

Main Stage
2:30 PM

Awards & Recognition

Outstanding chambers, MSMEs, and partners of the South Luzon area honored on the main stage.

Awards
3:30 PM

Turnover Ceremony — Passing the Flight

The ceremonial handover from PCCI Lipa City to the next host chamber, and the closing message of the conference.

Ceremony
4:30 PM

Post-Conference Tours — Discover South Luzon

Optional curated tours: Taal Heritage Town, the Lipa coffee trail, and Tagaytay ridge — see the Discover tab for the full circuit.

Experience
Voices of Leadership

The Leaders Behind the Ascent

The executive leadership of PCCI South Luzon and PCCI Lipa City — the visionaries welcoming the region home to Lipa for SOLABC 2026.

May Andrea Katigbak, Regional Governor, PCCI South Luzon
“

South Luzon does not wait for opportunity — we build it. When our chambers move as one, no province is left behind and no enterprise stands alone. This is our time to take flight.

May Andrea Katigbak

Regional Governor PCCI South Luzon
Marites Jumarang, President, PCCI Lipa City
“

Lipa welcomes the region not just as host, but as family. Every handshake here can become a partnership, every partnership a legacy. Let us make SOLABC 2026 the conference where ambition meets action.

Marites Jumarang

President PCCI Lipa City
Mariano Silverio, Executive Vice President, PCCI Lipa City
“

Great economies are built by entrepreneurs brave enough to begin. Bring your boldest ideas to Lipa — we will give them a stage, a network, and the momentum to soar.

Mariano Silverio

Executive Vice President PCCI Lipa City
Crisanto S. Gualberto II, Senior Advisor, PCCI Lipa City
“

Leadership is measured by those we lift along the way. As we innovate and digitalize, let us never forget the MSMEs who are the heartbeat of South Luzon. Their rise is our true success.

Crisanto S. Gualberto II

Senior Advisor PCCI Lipa City
Our Partners

The Coalition Behind the Ascent

SOLABC 2026 is made possible by partners who believe in South Luzon. Sponsor slots below are presented by tier and category — logos, profiles, and contact desks go live as partners are confirmed.

Platinum Presenting Tier

Platinum Presenting · ₱100K

ARK ONE × SAP

Enterprise Technology & ERP
partnerships@solabc2026.ph

SAP

Enterprise Software Solutions
partnerships@solabc2026.ph

Gold Major · ₱75K

Globe Business

Telecommunications
partnerships@solabc2026.ph

Goldtar

Industry Partner
partnerships@solabc2026.ph

Silver Supporting · ₱50K

DITO Telecommunity

Telecommunications
partnerships@solabc2026.ph

Bronze Partner · ₱25K

Katigbak Roofing · Decra

Construction & Roofing
partnerships@solabc2026.ph

MEY

Business Partner
partnerships@solabc2026.ph

SCDC

Development & Services
partnerships@solabc2026.ph

Jocelyn Nicerio

Individual Patron
partnerships@solabc2026.ph

Institutional & Community Alliance

PHILEXPORT

Philippine Exporters Confederation
secretariat@solabc2026.ph

Partner Features On Screen

RiteMED — Sponsor Feature
Ever Glory — Sponsor Feature
Sponsorship Desk

Put Your Brand on South Luzon's Biggest Stage

Platinum to Alliance tiers include main-stage visibility, exhibit booths, delegate passes, digital placement on The Kumintang pavilion, and year-round chamber engagement. Request the official sponsorship prospectus from the PCCI Lipa City secretariat.

Request the Prospectus
Beyond the Conference

Discover South Luzon

Fly in for the conference, stay for the region. Eight signature destinations curated by the host chamber — each with the reason it earns your itinerary, and one-tap directions from the conference venue in Lipa City.

Aerial view of Taal Volcano and LakePhoto: Wikimedia CommonsBatangas

Taal Volcano & Lake

Why it's the icon of the region: the world-famous "volcano within a lake within a volcano" — the very landmark on the SOLABC banner. Best viewed from the Tagaytay ridge or the Talisay lakeshore, ideally at golden hour.

Getting there: ~45–60 min from Lipa via STAR Tollway to Tanauan, then the Talisay lakeshore road; or 1.5 hrs to the Tagaytay viewing ridge.
Open in Maps Directions from Venue
Taal Basilica, the largest Catholic church in AsiaPhoto: Wikimedia CommonsBatangas

Taal Heritage Town

Why it's a must: the "Vigan of the South" — ancestral bahay-na-bato streets, the balisong and barong embroidery ateliers, and the Basilica of St. Martin de Tours, the largest Catholic church in Asia.

Getting there: ~45 min from Lipa via the Diversion Road and Taal–Lemery corridor. Walkable heritage core; kalesa rides available at the plaza.
Open in Maps Directions from Venue
Metropolitan Cathedral of San Sebastian, Lipa CityPhoto: Wikimedia CommonsBatangas · Lipa

The Lipa Barako Coffee Trail

Why it belongs on every delegate's list: you are in the coffee capital of the Philippines. Trace kapeng barako from farm to roastery to third-wave café — the same liberica heritage that once made Lipa one of the richest towns in the colonial Philippines.

Getting there: you're already here — cafés, roasters, and the Carmelite monastery are 10–20 minutes from the conference venue around the Lipa city core.
Open in Maps Lipa Heritage Stops
Sunset over the Anilao dive coast, MabiniPhoto: Wikimedia CommonsBatangas · Mabini

Anilao, Mabini — The Dive Capital

Why divers fly across the world for it: Anilao sits in the Verde Island Passage, the documented center of the center of global marine biodiversity. World-class macro photography, vibrant reefs, and resorts from boutique to luxury.

Getting there: ~1 hr 15 min from Lipa via STAR Tollway to Batangas City, then the Mabini coastal road. Day-trip friendly; overnight recommended for two dives.
Open in Maps Directions from Venue
Laiya Beach, San Juan, BatangasPhoto: Wikimedia CommonsBatangas · San Juan

Laiya, San Juan

Why it's South Luzon's favorite shoreline: the nearest long stretch of fine cream-sand beach to Metro Manila and CALABARZON — resort rows, watersports, and team-retreat venues that pair perfectly with a post-conference unwind.

Getting there: ~1 hr 15 min from Lipa via Rosario and the San Juan highway — an easy drive east through Batangas farm country.
Open in Maps Directions from Venue
Batangas · Nasugbu

Caleruega Church & Gardens

Why it's beloved: a hilltop Spanish-mission-style sanctuary with sweeping gardens and ridge views toward Batulao — the region's most photographed retreat and wedding destination, and a serene counterpoint to two days of dealmaking.

Getting there: ~1.5 hrs from Lipa via the Tagaytay–Nasugbu highway; pairs naturally with the Taal ridge drive.
Open in Maps Directions from Venue
Pagsanjan Falls, LagunaPhoto: Wikimedia CommonsLaguna

Pagsanjan Falls

Why it's a national treasure: the legendary "shooting the rapids" canoe ride through a jungle gorge to a thundering three-drop waterfall — one of the oldest and most thrilling eco-tourism experiences in the Philippines.

Getting there: ~2 hrs from Lipa via Calamba and the Laguna lakeshore towns; licensed bangkeros launch from Pagsanjan and Cavinti.
Open in Maps Directions from Venue
Villa Escudero Plantations, Tiaong, QuezonPhoto: Wikimedia CommonsQuezon · Tiaong

Villa Escudero Plantations

Why the world knows it: lunch at the foot of a flowing dam, carabao-cart rides through a working coconut hacienda, and a living museum of Filipino culture — the definitive South Luzon heritage-plantation experience.

Getting there: ~50 min from Lipa via the Lipa–San Pablo road toward Tiaong, on the Batangas–Quezon boundary.
Open in Maps Directions from Venue
Member Privileges

Special Promos for SOLABC Members

Your member QR pass is more than an ID — it's a key to curated privileges from partner establishments across South Luzon. Present your QR to claim.

CSG Specials by CSG Food Brands
5% OFFTotal Bill · Member Exclusive

CSG Food Brands

Heirloom Batangueño flavors and signature specials, minutes from the Laiya corridor. Present your SOLABC member QR pass to enjoy 5% off your total bill.

Pueblo Niño, Brgy. Masaya, Rosario, Batangas
Visit Facebook Page Open in Maps
MEMBER PERKSPresent Your QR Pass

Itaewon St. Cafe

Seoul-inspired café culture in the heart of Batangas — specialty brews, K-style comfort plates, and an aesthetic worth the drive. Exclusive member offers announced through their page.

Batangas · Café & Restaurant
Visit Facebook Page

Want your establishment featured as a SOLABC member-privilege partner? Email partnerships@solabc2026.ph — partner slots include placement on The Kumintang and visibility to the full South Luzon delegate base.

Membership

Create Your SOLABC 2026 Account

One account. One dedicated member number. One personal PCCI QR pass — your key to the full Kumintang experience: complete gallery access, member-exclusive promos, and priority conference communications.

Conference seat reservations and payments remain administered by the PCCI Lipa City secretariat through official channels. Your account information is stored securely and triggers an instant notification to the organizing team.

Official Digital Platform Provider · SOLABC 2026
The Kumintang · A Digital Experience Pavilion

Conceived, Designed & Engineered by Coaching Masterminds Group

The Kumintang — named after the ancient kingdom of Batangas and its legendary musical form — is the official digital experience pavilion of SOLABC 2026: a single luxurious stage where the conference, its partners, and the whole of South Luzon take flight online.

It is powered end-to-end by Coaching Masterminds Group (CMG) — the Philippine-grown AI business education and coaching powerhouse behind executive bootcamps, business summits, and digital platforms across the Philippines, Singapore, Malaysia, and China. When chambers, LGUs, and enterprises need world-class digital stages, CMG builds them.

ConnectCollaborateCreateElevate
Coaching Masterminds Group — Connect. Collaborate. Create. Elevate.

Want a Platform Like This for Your Business?

We can build that for you. Coaching Masterminds Group designs and engineers premium digital experiences — and the growth systems behind them. If your brand deserves to be seen the way SOLABC is seen, let's talk.

Digital Platforms & Experience DesignEvent pavilions, member portals, and brand websites — engineered to convert.
Business DevelopmentBusiness models, franchise architecture, and expansion playbooks that scale.
Branding & MarketingWe elevate the branding of your business — identity, campaigns, and content engines.
Corporate Training & AI BootcampsExecutive education that makes your people your competitive advantage.
Summits & Signature EventsFrom concept to curtain call — conferences your industry talks about.
Get in Touch Viber / WhatsApp · 0922 912 3422 hello@cmgofficial.com
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